Microsoft Access Specialist

Microsoft Access databases for marketers

This page is you if you are a marketing manager, marketing director or otherwise responsible for, or involved in, the marketing of your organisation.

Marketing managers typically have a strong business need for database technology yet often find themselves at the back of the queue when it comes to getting internal IT resources or assistance in meeting their requirements.

Many marketing departments get by using spreadsheets or ad-hoc, rough and ready databases. As a result they have to make do with outdated, incomplete and otherwise inefficient systems.

Even where commercial systems have been purchased it is not uncommon for these to be under-utilised or still be used in the same way that they were when the system was first installed some years ago.

We can help you get more from your existing investment in marketing database technology by helping you develop it, and better adapt it, to your business needs.

For example you may benefit from:

• Integrating with other systems within the organisation
• Producing better reports
• Being able to distribute report to others
• Allowing users to obtain information without calling on your time
• Publishing information to an Intranet or internal knowledge management system
• Adapting screens and database fields to meet new business requirements
• Performance tuning and health checking

We are more than happy to help you with systems that you may have started to develop in Access or Excel and have now outgrown or need expert assistance with.

Access and Excel are excellent applications in that they let non-technical staff rapidly develop powerful applications to meet business needs as and when they arise.

A lot of these Access and Excel systems will stay as such and may be only used for a short period of time to deal with a particular requirement of the business.

However, some of there applications will grow in significance and importance to the business and may become mission critical over time. When this happens you may run into problems as a result of requirements and demands placed upon the applications that could not have been anticipated at they time they were originally developed.

We are used to working with marketing departments and marketers at all levels and have experience working in both large and small organisations. We understand office politics and will work with you on a team, departmental, organisational or other level as appropriate to the task in hand.

We are also aware that some IT Departments are hostile to Microsoft Access which can be a problem when you need to use it or have developed solutions with it. We can work with you in helping them to understand the role of Microsoft Access within an organisation and its value as a business tool.